Latam Challenges

Asymmetries that make Latin America the hardest region to control and develop from US / Canada & EU.

Complex Market
  • 20 countries
  • economic volatility
  • hard to recieve accurate forecasts
  • strict import requirements
  • high duty rates
  • cultural difference in doing business
  • Diverse countries
  • different economies
  • different currencies
  • different import regulations
  • different contractual needs
  • Distance
  • far away business from HQ
  • long flights and expensive market visits
  • LatAm Picture
    Our Services

    We support services for non-existing business, actual business maximization and/or customized needs. (services may be combined)

    Licensees

    Develop licensee partners and maximize
    actual business for the brand

    Distributors

    Develop best fit partners and supervise
    already existing distributors in the region

    Special Projects

    Customized strategic projects
    for specific brand needs

    Brands that trusted us
    • Forever21 Logo
    • ON Logo
    • Brixton Logo
    • K Swiss Logo
    • Volcom Logo
    • Supra Logo
    • Airwalk Logo
    • Mafia Bags Logo
    • Smell Well Logo
    • Reef Logo
    • Vision Streetwear Logo
    • Nautica Logo
    • Lucky Brand Logo
    • Ninewest Logo
    • Authentic Brands Group Logo
    • Aeropostale Logo
    • Juicy Couture Logo
    • Palladium Logo
    Divider Background
    The Usual Process
    Step 1

    Companies need to expand their brands globally and explore new markets.

    Step 2

    They put a team together based in HQ; sometimes a single person for one region or, even worse, for the whole international markets (EMEA, APAC, LATAM)

    Step 3

    International heads get overloaded with work: too many countries, too many problems.

    Step 4

    They usually simplify giving many countries to the same distributor and most probably fail to maximize their business and taking care of the brand's healthy distribution.

    Meet The Team

    We love what we do, we are passionate for urban fashion lifestyle, action sports and outdoor brands. We offer seniority skills in business development after +15 years in the industry.

    Team Member
    Nacho Nahon
    Partner

    Action sports and Outdoor passionate with more than 10 years of experience developing US based brands in LatAm.

    nacho@agencygtm.com

    Team Member
    Santiago Patrón Costas
    Partner

    Experience in different managing roles in leading US Actions Sports brands for almost 15 years in the region.

    santiago@agencygtm.com